Strategic Personal Branding for Corporate Professionals

Course Overview

In a rapidly evolving business landscape, leaders are expected not only to deliver results but also to inspire, influence. Whether you are in business development, transitioning into a new leadership role, or aiming to move beyond your current remit, personal brand is no longer optional, it is business critical. This result driven training is designed to help you clarify your leadership identity, strengthen your communication presence on and offline, and convert your influence into action. This will then equip you to deliver measurable improvements in leadership effectiveness, team performance and positive business outcomes.

Benefits of Attending

• Identify how personality profiling tools influence leadership communication styles
• Analyse your personal brand attributes and build a strategy to align with personal and organisational objectives
• Utilise AI tools to analyse visibility, evaluate content, and synthesise thought leadership whilst maintaining authenticity on and offline
• Navigate how to leverage professional networks that creates meaningful industry connections

Who Should Attend

This course is ideal for ambitious professionals ready to lead with clarity and credibility whilst advancing organisational objectives. It has been designed for professionals who are aiming to craft a strong authentic brand to drive influence and credibility that elevates their market impact and align with their company’s strategy. As well as individuals transitioning into new roles who want to make a confident first impression whilst embodying corporate values.

Certification Requirements

You must meet two criteria to be eligible for an Informa Connect Academy Certificate of Completion:

• Satisfactory attendance: You must attend all sessions of the course. If, for any reason, you miss more than 2 hours of the course sessions, you will not be eligible to sit the course assessment
• Successful completion of the course assessment: Assessments will be ongoing and based on in-class participation and activities

Delivered by Alison

A seasoned professional and dynamic leader, Alison brings a visionary approach to executive training, public speaking, and coaching. Her transformative leadership style and expertise in personal branding have made her a sought-after trainer in the professional development sphere.

Run this course in-house

Informa Connect Academy’s customised training solutions have helped organisations deliver tailored learning in different languages to suit every requiremen