Foundation – Know Yourself, Define Your Brand

Welcome and icebreaker: "What are you known for?"
Understanding what Personal Branding is
Interactive activity: Audit your brand touchpoints; online and offline alignment

The Thoughts and Behaviour Patterns of Leadership

Presence – Build Visibility and Strategic Influence

The brand of leadership
Strategic storytelling: hero's journey
Style calibration exercise where participants match their communication tone with brand intention (e.g., authoritative, empathetic, bold)
Interactive activity: Create your own content calendar to plan your contribution to your industry discourse
Workshop: Thought leadership grid

Amplify Your Brand with AI: Tools for Insight, Impact, and Influence

Understand AI’s role in thought leadership and visibility
AI writing practice session using AI tools to: structure ideas, generate posts and improve tone alignment
How to maintain authenticity using AI
Interactive activity: Thought leadership writing - LinkedIn and internal comms best practice with AI
Interactive activity: Stakeholder mapping exercise

Action - Operationalise Your Brand for Organisational Impact

From organisational goals to personal initiatives
Networking practice and follow-up strategy
How to initiate meaningful professional connections
Workshop: Brand execution toolkit and 90-day visibility plan
Interactive activity: Scenario practice - investor, client and stakeholder pitches
Final presentations: Personal brand action plans and peer feedback
Commitment circle and course close

Strategic Personal Branding for Corporate Professionals Agenda

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