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Private Capital

Striking a chord with Björn Ulvaeus: Building value through investing in music

Posted by on 20 June 2024
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In this insightful interview from SuperReturn International, Björn Ulvaeus, co-founder of ABBA, shares his remarkable journey with the band's resurgence through 'ABBA Voyage' and discusses his latest venture, Pophouse - founded with EQT founder Conni Jonsson, which aims to innovate by treating music as an asset class.

Björn talks about the uncertainty before the launch of 'Voyage,' the partnership with renowned artists like Gene Simmons and Cindy Lauper, the economic impact of ABBA-related projects, and his continuing drive to break new ground in the music industry.

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