Melissa Berthier

Director of Marketing and Communications at City of Miami Beach

Speaker

Melissa Berthier's career has spanned a variety of industries from nonprofits to magazines, beauty to transit and for the past 11 years, local government.
Berthier started with the City of Miami Beach in 2013 and now serves as its director of marketing and communications — overseeing all city communication efforts, including daily liaising with local and national media, managing a robust social media apparatus and supervising the production of all video programming as well as hundreds of original graphics. She closely participates in the important work of the city’s Neighborhood Affairs Division and serves as Editor-in-Chief of MB magazine, the urban island’s quarterly, bilingual magazine that consistently ranks as the number one source of information for residents.

Passionate about the city she calls home, Berthier has placed Miami Beach initiatives in all major national publications and prime-time newscasts. She has responded to some of the city’s most daunting challenges — from COVID-19 to Zika, rising seas to destructive hurricanes, complex police investigations, legal quagmires and the city’s response to the Surfside building collapse.
Berthier started her career in 2004 as a founding staff member of the Congressional Hispanic Leadership Institute — a Washington D.C.-based nonprofit started by U.S. House and Senate members and several Fortune 500 corporations. Following her work at the Institute, Berthier became the corporate affairs manager at Editorial Televisa and was later tapped as the marketing specialist for Bluemercury, a 100-door apothecary and spa retail chain based in Washington, D.C.

Before moving back home to South Florida, she made one last stop: The DC Metro (Washington Metropolitan Area Transit Authority). She was crucial in the preparation and execution of Metro’s 2009 Presidential Inauguration transit planning and served on the crisis team in the aftermath of the tragic Red Line derailment that same year.

Berthier manages her many responsibilities while raising two young daughters with her husband in what she considers to be the greatest city in the world.
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