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SuperReturn North America
March 16-18, 2026
The InterContinental Hotel, Miami

Seth Weissman
Founder and Managing Partner at Urban Standard Capital
Speaker

Profile

Seth Weissman is the Founder and Managing Partner of Urban Standard Capital (USC), a New York City–based real estate investment firm that has deployed over $2.1 billion in equity and debt since its inception in 2014. USC combines in-house development expertise with creative, bespoke financing solutions across core-plus, value-add, and private credit strategies. The firm invests on behalf of foundations, pension funds, insurance companies, and family offices, including through a joint venture with GCM Grosvenor.


Over the course of his career, Seth has executed more than $2 billion in middle-market real estate transactions—across both equity and credit—successfully navigating multiple market cycles.


Before founding USC, Seth worked in the real estate private equity group at Perry Capital, a multi-strategy hedge fund, and in the Investment Banking Division at Goldman Sachs & Co.


He earned a B.S. in Economics from the Wharton School at the University of Pennsylvania.

Agenda Sessions

  • Direct lending: a safe harbor in an everchanging landscape

    10:55am