Will Howard

Senior Vice President at maslansky + partners

Speaker

Will Howard is a Senior Vice President at maslansky + partners, a language strategy firm where he leads research and advises clients on thorny messaging challenges. He also serves as the strategic lead for the firm's Responsible Business messaging practice, working to help companies craft pragmatic language for their ESG commitments in today’s polarized political environment.

Will has worked across industries, from snacking to scrap metal and social media and from farming, to pharma, to finance. He's partnered with clients including Meta, Hershey, Invesco, Red Hat, P&G, Kaiser Permanente, Wells Fargo, and Merck on challenges with crisis response, product positioning, and corporate reputation. Over the years, he’s increasingly focused on complex, emotional topics at the intersection of ethics and innovation. He’s worked extensively on issues of free speech, content moderation, and digital privacy, leading well over a hundred focus groups with social media app users. He’s also tackled sustainability, clean energy, and the supply chain, working with trade groups like the Edison Electric Institute, Nuclear Energy Institute, and the Recycled Materials Association, as well as individual Fortune 500 companies, to help effectively frame their stances on ESG issues.