Vested is a global marketing and communications firm built for financial services, partnering with private equity, private credit, and alternative asset managers to build trust, differentiate strategies, and protect reputation across market cycles.

We combine deep financial expertise with an integrated suite of services, including public relations, content and thought leadership, branding, digital marketing, social media, and crisis communications, to help firms clearly articulate investment strategies, elevate executive visibility, and engage LPs and key stakeholders with confidence.

Vested works with firms across the alternatives spectrum, from global asset managers to emerging platforms, supporting fund launches, firm rebrands, M&A communications, and ongoing reputation management. Our team helps simplify complex strategies, navigate regulatory and market scrutiny, and respond quickly in moments of heightened risk. Whether strengthening LP relationships, supporting capital raising, or enhancing firm-wide visibility, Vested delivers flexible, results-driven programs that drive credibility, trust, and long-term growth.