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SuperReturn Asia
24 - 27 September 2024
Marina Bay Sands Convention CentreSingapore

Aihui Ong
General Partner at Transform Capital


Aihui Ong (pronounced i-we) is a software engineer turned entrepreneur turned investor. She is a General Partner at Transform Capital, a Silicon Valley-based VC with a philanthropic twist. 50% of general partners’ carry is donated to non-profits.

Prior to Transform Capital, she founded EdgiLife - an AI consumer insights platform that predicts consumer trends for CPGs by analyzing consumer feedback collected via a snack subscription box called LoveWithFood. Her company was named, “INC 50 fastest-growing, female-led companies in America” before being acquired in 2018.

Aihui is also a partner at XFactor Ventures - an early-stage fund started by 20 female founders investing in the next generation of female founders.

Agenda Sessions

  • When the tide goes out: how are GPs creating differentiation in today’s market?