Up&Up is a private equity real estate fund focused on the U.S. residential single-family rental (SFR) market. As a fully vertically integrated platform, we manage the entire investment lifecycle in-house — from acquisition and construction to asset management and property management. This end-to-end control allows us to drive operational efficiencies, unlock value across the portfolio, and deliver strong, risk-adjusted returns to our investors. Since our founding in 2017, we’ve been committed to identifying market dislocations and executing disciplined, data-driven strategies that align long-term value creation with housing demand fundamentals.