Survey vs. Social: How Does it Stack Up?
This post comes from TMRE Platinum Sponsor Maritz and is cross-posted from the Maritz Sound Check blog.
Last week, 16 people from Maritz Research attended The Market Research Event
in Boca Raton, Florida. There were great networking opportunities among
colleagues, vendors, clients and even competitors and also
opportunities to share ideas. Maritz Research was the platinum sponsor
for the conference and also gave three presentations. As always, Randy
Brandt's presentation (he blogged to preview it before the conference)
was well received and provided hard evidence of something most already
suspected. How does traditional survey research stack up to social
media? You can see more details of the study in his deck, but here's a video sharing the highlights.
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