Emma Woodward

Strategic Communications at FTI CONSULTING

Emma is a Managing Director at FTI Consulting focussed on using data analysis and insights to support communications and stakeholder engagement strategy. This focus includes the firm’s pioneering communications analytics programme, which spans the intersection of reputation, digital communications and data science. Emma works across corporate communications and campaign mandates that leverage data analytics and digital methods to navigate complex stakeholder environments and measure their reputational and commercial impacts, for companies including HSBC, Standard Chartered, Microsoft, Nokia, BAT, and Anheuser-Busch. Emma’s work includes devising programmes to quantify and track corporate reputation, virtual message testing to inform corporate narratives, and predictive monitoring solutions to scan for opportunities and threats. Additionally, she consults clients on the most effective ways to incorporate AI and data-driven insights into communications and corporate affairs functions.