With all the talk of innovation for growth and corporate gain, it is refreshing to hear about innovation for the good of humanity. Don't get me wrong it's not good just for the sake of goodness, but finding ways to innovate that are beneficial for people, the planet, and profit!
In DSM's presentation, we began by talking about the driving forces requiring companies to think differently due to 1) Global Shifts 2) Climate and Energy Changes 3) Health and Wellness Needs (i.e. an aging population). Now more than ever, there is an opportunity to be more thoughtful about what we put into the world.
When it comes to things like biofuels, it means partnering to bring forth ideas. In the future, replacing fossil fuel with agricultural products can help address the growing energy needs worldwide. In a partnership with British Petroleum, DSM has been able to bring forth fuels derived from agricultural oils.
We're just scratching the surface of innovating for a changing world. Can't wait to see what's ahead!
a Master of Science in Creativity, Innovation and Change Leadership
from the International Center for Studies in Creativity at Buffalo State
College and an M.B.A in Marketing from Bentley University. She enjoys
writing about creativity and innovation and is published with Bloomberg
Businessweek, the Huffington Post, The National Association of Gifted
Children, and iMedia Connection. In her role as an award winning,
digital marketer, she uses her passion for creativity and innovation to
develop breakthrough digital and social experiences. You can connect
with Alicia on Twitter @alicarnold.