Taking Client Satisfaction to the Next Level - Linkage Strategies 2010 Spotlight

Understanding the importance of acting on customer feedback and data points, key decision makers within AutoTrader.com can access client satisfaction results - in close to real time - to drive organizational changes. The goal? To help make unhappy customers happy, reward/train sales people, determine which ares of the business to invest in and which ares to conduct more research on, monitor upcoming threats and opportunities by sales regions, understand loyalty by type of products customers use, and ultimately understand what truly drives loyalty.

Join Joe Richards, Senior Manager, Research at AutoTrader.com in his presentation, "Taking Client Satisfaction to the Next Level: AutoTrader.com Drives Sales, Retains Business, and Shapes Key Company Objectives with Their Client Loyalty Program" on Tuesday, October 26th at 12:30pm during the 2010 Linkage Strategies Conference.