#TDMR Live: These are a few of our favorite tweets

Day two of TDMR included a lot of talk about Social Media...and a lot of talk on social media. We decided to take a look at some of the most retweeted and thought provoking tweets from the #TDMR twitter stream for an insight into some of the hottest topics of the event.
Top Tweets:
@rstrohmenger Executives are concerned about substance; #mrx is concerned about form. Must change!
@lennyism: Exec want substance, #MRX wants form. That is the fundamental disconnect. Frank Della Rosa
@lennyism: Difference between a logo and a tribal marker; brand evangelists embrace logos as a way to identify themselves. Nice insight from #TDMR #mrx
@SpychResearch: Ppl don't want to interact w/data. Ppl want to interact w/ppl. Tech is getting better @ empowering it #MRX has to earn seat in convo #TDMR
@ehdecker: Ppl don't want to interact w/data. Ppl want to interact w/ppl. Well, we've only interacted with data for ~100yrs (out of 2million). #TDMR
@rstrohmenger: Negation does not occur in the brain; #marketing needs to present info in the positive to resonate quickly & easily #MRX #tdmr
@BettyAdamou: 10-7-140 from @andrewjeavons . 10 questions, 7 options, 140 characters #TDMR @surveyanalytics
What trending topics on twitter did you notice? Did we miss anything?