Posted by Canadian Real Estate Forums on 10 October 2025
The evolution of multifamily leasing: Adapting to a 24/7 rental market
At the recent Canadian Apartment Investment Conference, Trevor Romoff, VP of Sales at Dash Q, shared his insights into the evolving dynamics of multifamily leasing and the strategies required to build high-performance leasing teams.
Trevor discusses how traditional property-centric leasing workflows are being replaced by renter-centric approaches, driven by advancements in technology and the growing demand for seamless, e-commerce-like experiences. He explains how AI-powered virtual leasing agents are transforming the leasing process by handling leads 24/7, providing accurate information instantly, and streamlining applications, screenings, and lease signings. Additionally, Trevor addresses the challenges of balancing high leasing volumes for new builds with the on-demand needs of stabilized portfolios, offering practical insights into how technology can support both models effectively.
This conversation provides a thoughtful look at how multifamily operators can embrace innovation to meet the demands of renters while optimizing their leasing teams for efficiency and scalability.
Key takeaways:
- Renter-centric technology: Traditional property-centric systems are being replaced by solutions that prioritize the renter experience, ensuring leads are handled efficiently and applications are processed seamlessly.
- AI in leasing: Virtual leasing agents powered by AI can operate 24/7, improving lead conversion rates and reducing the need for large call center teams.
- E-commerce-like experience: Multifamily leasing is shifting toward a streamlined, digital process that mirrors the convenience of online shopping, making renting faster and more transparent.
- Balancing new builds and stabilized portfolios: Technology enables operators to manage high leasing volumes for new developments while addressing the dynamic needs of stabilized properties.
- Specialized leasing teams: By automating repetitive tasks, leasing teams can focus on high-value activities, such as converting tours into leases, improving overall efficiency.
