The Explor Awards Finalists: Wm. Wrigley Jr. Company and Infosurv Inc.

The EXPLOR Awards are back at TMRE this year! This week, we'll be taking a look at the four finalists!

Finalist #2: Wm. Wrigley Jr. Company and Infosurv Inc.

How Wrigley Harnessed The Wisdom of Crowds to Predict New Product Success
Represented by:
Duane Burton, Market Research, Wm. Wrigley Jr. Company
Jared Heyman, President, Infosurv Inc.

Prediction markets harness "the wisdom of crowds" to acigley used a prediction market to assign accurate probabilities of success to several product innovations. With lower cost, greater accuracy, and faster speed than traditional concept screening techniques, we believe prediction markets are poised to revolutionize the way new ideas are screened and tested.

The 2010 EXPLOR Awards winner will be announced at The Market Research Event, taking place November 8-10, 2010.

Logos courtesy of Infosurv.com and Wrigley.com