innovate in your company'? 'Can you recognize unicorns'?
people are looking at things that are too obvious when innovating. It takes a
special person to see potential, to notice a unicorn. Box.com, Lyft, HINT
water, and others were highlighted.
Do you know what your company stands for?
job at Virgin America.
from the founding CEO drove the company's action, processes, decisions, and
home in his garage.
focusing on lighting and material for seats. A purple light created a better
mood for all parties. Food-on-demand solved the old problem of the cart
blocking the bathroom.
$100,000 per plane to outfit the technology. Virgin had 28 planes at the time.
Their goal was to launch this feature before JetBlue.
American. Virgin America started a Reality Show called Fly Girls. It got CEO
sign off. When Porter asked the crowd who had seen the show, not one hand was
raised. Again, a failure, 'a disaster.'
upfront, the company will support you.
journey with you?
Our mantra became travel with your
headphones off.' We got to know our customers and each other. Because of social networks, we are down to
3.2 degrees from everyone else.
company. At Apple, it is Simple, Useful, Beautiful. What are the three things
from your organization that you really value? Can you distill it down to three
What are you fighting against? Can you do this fight on an individual and business
managing partner of the Southern Growth Studio, an innovation and strategic
growth firm based in Memphis, TN. Visit www.southerngrowthstudio.com to learn more.