The Private Brand Movement Conference continues with an exciting couple of days from the worlds largest retailers. Kmart, Target and Walmart all presented their groundbreaking Private Brand work and the crowd responded with lively conversations around each. I will post more on the events as time permits, in the meantime here are a few snapshots from the groundbreaking conference.
The Power of Articulating Your Brand Promise was presented by Matt Biespiel, Senior Director, Global Brand Strategy, MCDONALD'S CORPORATION
Stephen Gates the Senior Creative Director, STARWOOD HOTELS & RESORTS presents a lively discussion on, Transforming a Design Team into a Brand-Building Design Force
A CONVERSATION WITH'IDEAS, STORIES & PERSPECTIVES
Design & Packaging Roundtable: Stepping Out of Brand Name Shadows
Maurice D. Markey, Vice President, Private Brands, SAM'S CLUB, WALMART STORES, INC.
Melissa Smith-Hazen, Director, Strategic Design, Corporate Brands, AHOLD USA
Moderated by Felicia Rogers, Executive Vice President, DECISION ANALYST