The Private Brand Movement Preview: McDonald's and Brand Promise

What is your brand doing to articulate it's promise to customers at every touch point? Find out how McDonald's uses its brand promise to connect with customers and differentiate the brand across all customer contact points. Matt Biespiel, Senior Director of Global Brand Strategy at McDonald's will share insights on how to create a singular brand strategy, articulate the brand promise and translate it into the marketplace. You will hear examples of how McDonald's has led every touch point to ensure they are delivering the brand promise.

Join Matt at 11:30am on Monday, September 27 during day 1 of The Private Brand Movement. Download the brochure to learn more about the amazing speakers and companies joining us this year!