Social-television
The State of Social TV and the Second Screen
On the slidedeck, The State of Social TV and the Second Screen shared by Shayna Blumenthal, Marketing and Social Media Consultant, she offers some insights in the current evolution of the Broadcast and Media industry:
For example, 95% of all public chatter about TV happens on Twitter - Social can drive up to 50% of the conversation centered around sports, and speculates on what's to come in the future.
