Fast Company
This Week In Innovation: 10/19/15 - 10/23/15

This week Fast Company wrote a piece that discusses YouTube's new initiative to have a paywall for an ad-free experience on top of exclusive content. It has been discussed for some time now, that the ever-popular YouTube may start charging its audience. According to the source, Re/code, YouTube is funding some new exclusive content for viewers noting stars like Bethany Mota and Michelle Phan. 'By encouraging people to pay to watch exclusive content from its most bankable stars, YouTube is simply following the same model as other streaming services'though unlike Apple Music and Netflix, it will continue to offer a free, ad-supported tier.' This effort, as noted in the article can double as another way to keep YouTube's current talent and creators from abandoning YouTube and using a different platform. Even though this has been discussed for a while now, it's interesting to hear confirmation on this new initiative and how this may change things for the online video host.

If you work in New York City but commute from New Jersey, well then, you may want to sit down while you read this article. According to a Fast Company article released this week, there are plans to build a new bridge across the river just for pedestrians and cyclists. New Jersey resident Kevin Shane teamed up with architect Jeff Jordan to dream up this idea of a one mile walkway which will link Jersey City to lower Manhattan. The bridge, called 'The Liberty', is planned to rise 200 feet and be much like the popular Manhattan walkway, the highline. This bridge is based off of the model of the Walkway over the Hudson which is located 80 miles away in Poughkeepsie, New York. The article claims that the funding strategy for this project is built on the idea that due to this structure possibly becoming an icon, many large corporations will clamor at any chance to fund it and get a name on it. This project would be very innovative if properly funded, so here's to waiting around to see if it gains traction amongst New York's wealthy.

Nichole Dicharry, is a Digital Marketing Assistant at IIR USA, Marketing and Finance Divisions, who works on various aspects of the industry including social media, marketing analysis and media. She can be reached at Ndicharry@iirusa.com