As we approach the 2011 Private Brand Movement event, Sept. 19-21 in Chicago, we'll occasionally be rounding up some of the breaking news in the private brand and private label world. Let's take a look back at recent developments:
Kroger made waves by taking the lead on banning BPAs from private label packaging, which we covered here.
Brand such as Family Dollar's Family Gourmet and continued to make headlines for being an economical choice.
Natural Food Network suggested readers invest in organic private labels such as those found at Whole Foods and Trader Joe's.
A Research and Markets report explored private label brand awareness amongst retail shoppers.
A Private Label Buyer article, "Walking the Private Label-National Brands Tight Rope" c/o Retailwire looked for the private label saturation point in supermarkets.
And My Private Brand pointed out a report that predicts "Private Brand Will Take 50% Share of Food Retail Market by 2025"
Steve Madden stepped up their private label game by buying Topline Corp for $55 million, a move that expands their existing successful private label footwear business.
Campbell Soup revealed their position on creating or expanding private label products here.
What private label news did you come across lately? Is there anything we missed?
For an in depth discuss of the Private Brand Movement, join us in Chicago this September, download the brochure here for more information. Plus, follow us on Twitter @Private_Brand for exclusive event information and discounts and the most up-to-date private brand news.
Michelle LeBlanc is a Social Media Strategist at IIR USA with a specialization in marketing. She may be reached at mleblanc@iirusa.com.