Bryan Wiggins

Director, Market Research and Analytics at Cotton Council International

Speaker

Dr. Bryan Wiggins has been the Director of Market Research and Analytics at Council International for eight years and previously spent 12 years working for Fors Marsh, an applied behavioral science organization. Bryan brings over 20 years of experience in market research and behavioral science across academic, government, and private sectors. He specializes in leveraging AI and emerging technologies to integrate quantitative methods—such as survey research—with qualitative approaches like focus groups and in-depth interviews, delivering actionable insights to inform strategic decision-making.

Bryan holds a Ph.D. in Industrial/Organizational Psychology from George Mason University and a B.S. in Psychology from Pennsylvania State University. Bryan has presented his work at various national conferences including the Society for Industrial and Organizational Psychology (SIOP), the American Psychological Association (APA), the American Association for Public Opinion Research (AAPOR), the User Experience Professionals Association (UXPA), and the National Career Development Association (NCDA). His work has also appeared in various outlets including the Journal of Occupational Health Psychology and Military Psychology.