Carmel Dibner

Principal at Applied Marketing Science

Speaker

Carmel is a principal at Applied Marketing Science (AMS) where she is responsible for client relationships, client service delivery, and business development. Over the past decade, Carmel has helped dozens of companies uncover critical customer insights to improve products, services, and customer experiences. Over the course of her career, Carmel has worked both as a consultant and on the corporate side in brand management at Unilever for the flagship brand, Dove®.

Carmel has extensive experience managing traditional qualitative and quantitative research engagements in business to business and consumer markets. Additionally, Carmel has worked closely with researchers at MIT to experiment with new AI techniques and has successfully applied machine learning techniques to answer her clients’ most difficult research questions. The VOC method developed with researchers at MIT was the basis for a recent research study for Boston Children’s Hospital which was awarded the 2023 Quirk’s Marketing Research and Insight Excellence Award – Health Care/Pharmaceutical Research Project.