Karen Kraft

Assoc. Director, Consumer Insights & Analytics at Johnsonville

Speaker

Karen is an insights professional and strategist with over 30 years of experience. One of her favorite parts of the job has always been helping bring the consumer voice to the advertising development process. She’s found it’s gotten more critical than ever as the need for breakthrough and memorability has converged with a fractured media environment where even the smallest misstep can be amplified with devastating effects. She currently leads Consumer Insights at Johnsonville where she helps turn actionable insights into sausage success.