The Big E of Big E Toys
Time magazine reporter Allie Townsend relatively recently unveiled her picks for the All-Time 100 Greatest Toys. Greatest in her mind doesn't necessarily mean innovative it seems. Rather the list simply reflects from her perspective the '100 most influential toys from 1923 to the present.' There's obviously a difference between innovative and influential. But none-the-less, the All-Time 100 Greatest Toys list is if nothing else a bit nostalgic and fun to review.
There are some elements of innovation in this list of 100: Pop-Up Books from the 1920's; View-Master from the 30's; Legos, Etch-A-Sketch, Rubik's Cube, and a few others. Even the Barbie doll was a bit innovative in its own right if only because Mattel figured out how to make a boat-load of money by essentially giving away the dolls and reaping plenty of profits on doll clothing and accessories.