Track Presentation: Southwest Airlines - Nuts About Online Communications

Paula Berg, Manager of Emerging Media from Southwest Airlines presented the second afternoon of Community 2.0. She described the history and overall success Southwest has had in utilzing social media after their participation on the A&E reality show Airline, begining with launching their blog which has grown and expanded and become an award-winning source of information and behind-the-scenes look at Southwest from employees across the organization. Here's a short clip from her presentation: