Krystina Robinson

Global Brand Director at Bacardi International

Speaker

Krystina Robinson is the Global Brand Director of the iconic brand, Grey Goose Vodka, at Bacardi International, the largest privately held spirits company in the world. Her task is not just to shape brands, but to craft memorable experiences that capture the hearts of consumers worldwide.

Currently, she specializes in brand positioning and communications of Grey Goose Vodka. You can view her work around the world, from billboards in London to TV campaigns in the USA.

Her nearly 20 year portfolio includes a variety of client-side alc-bev experience, working and living in New York, Amsterdam, & most recently, Bermuda. Krystina’s career has ranged from managing global shopper and sponsorship execution with campaigns like UEFA Champions League, James Bond Franchise, and Major League Soccer in the USA with Heineken, to working with the USTA’s US Open with Grey Goose in NYC with Bacardi, and to leading a global relaunch of liquid and packaging design of SKYY Vodka at Campari. She also spent several years agency side, managing aspects of the marketing mix for brands like Dos Equis Beer with their ‘Most Interesting Man in the World’ Campaign & Virgin Atlantic Airlines and their CRM efforts.

Krystina has created award winning campaigns, earning her global recognition, from SEO awards and Branding & Design awards with Grey Goose to being named a Shopper Marketing 30 under 30 while managing the Heineken portfolio at Heineken USA.