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Trend Spotlight: Own Your Audience

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Trends are everywhere. They are in the cloths you wear, the
car you drive, and your exercise routine. Trends are always evolving and new
trends are always manifesting.
We recently sat down with Jaclyn Rosen, Research Analyst at
Astronauts Wanted, Sony Music Entertainment, to talk about the most disruptive
trends this year. Jaclyn will be speaking at the upcoming Foresight & Trends conference because she
is wants to try to see around corners and into the fog of the future.
According to Jaclyn, the trend that will cause the most
disruption is the next generation of talent have a direct relationship with
their audience'they 'own' their audience and this in one fail swoop disintermediates
the entire traditional entertainment industry!
Her presentation at FT will be 'In the Future, Everyone Will
Be World-Famous for 15 Minutes.' Turn on the screens of a Gen Z today and
Warhol's prediction looks remarkably prescient: young self-made social
media stars are amassing millions of followers and challenging the foundations
of entertainment industry. Tech and social media has democratized the very act
of creativity, and engendered a whole new class of creators who are reshaping
their own media universe, and ours. Find out how Astronauts Wanted,
no experience necessary, celebrate and co-create with this new breed
of media star and their massive fandoms. 
Don't miss Jaclyn's session
about this and more at Foresight & Trends 2015 taking place September
30-October 1st in Los Angeles California. Visit the website to learn
more and to register:

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Upcoming event

FEI USA: Front End of Innovation

28 - 29 Oct 2020
FEI Presents: Leading Innovation in a Digital World
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