Virtual World Customer Service Testing

The main focus of this latest post on Virtual World News is that Kenexa, a workforce retention specialist, has launched SimSJT: Customer Service, which is an online 3D environment comparable to Second Life and The Sims in order to measure the abilities of customer service professionals.
Troy Kanter, COO of Kenexa, emphasizes that standardized judgment tests often make candidates read and interpret lengthy passages instead of putting them in a relevant environment. SimSJT allows for simulated interactions that the candidate watches and listens to instead of traditional tests. Through online simulations Kenexa has noticed that customer service behavior remains unchanged even through different regions.