We are featuring a blog series entitled, 'Voices From
Last Year' to highlight key themes that BEI Back End of
Innovation attendees took away from last year's event. At BEI:
Back End of Innovation 2012 Edgar Romero, VP Service Development,
INTRALINKS, talks about the importance of building processes around our culture
to allow us to discover new things.
Last Year' to highlight key themes that BEI Back End of
Innovation attendees took away from last year's event. At BEI:
Back End of Innovation 2012 Edgar Romero, VP Service Development,
INTRALINKS, talks about the importance of building processes around our culture
to allow us to discover new things.
BEI 2013 is all about the strategy
and execution of innovation. It's a conference where the entire
innovation process comes to life- from leadership & organizational
structure, to optimizing the idea portfolio, to process and strategy, to
commercializing new ideas, ultimately driving bottom line profitability.
and execution of innovation. It's a conference where the entire
innovation process comes to life- from leadership & organizational
structure, to optimizing the idea portfolio, to process and strategy, to
commercializing new ideas, ultimately driving bottom line profitability.
According to Romero, many companies look for predictability in
an innovation
process. The reality is that there are a lot of things that we don't know. So, Romero advises that we need to build processes
around specific company innovation culture to find out what we don't know and
then reorganize the processes that allow us to improve that culture.
an innovation
process. The reality is that there are a lot of things that we don't know. So, Romero advises that we need to build processes
around specific company innovation culture to find out what we don't know and
then reorganize the processes that allow us to improve that culture.
Check out the full
video below:
video below:
Join us at BEI 2013 in November! To register, click
here!
here!
Amanda Ciccatelli,
Social Media Strategist at IIR USA in New York City, has a background in
digital and print journalism, covering a variety of topics in business
strategy, marketing, and technology. She previously worked at Technology
Marketing Corporation as a Web Editor where she covered breaking news and
feature stories in the tech industry. She can be reached
at aciccatelli@iirusa.com. Follow her at @AmandaCicc.
Social Media Strategist at IIR USA in New York City, has a background in
digital and print journalism, covering a variety of topics in business
strategy, marketing, and technology. She previously worked at Technology
Marketing Corporation as a Web Editor where she covered breaking news and
feature stories in the tech industry. She can be reached
at aciccatelli@iirusa.com. Follow her at @AmandaCicc.
