Last Year' to highlight key themes that BEI Back End of
Innovation attendees took away from last year's event. At BEI:
Back End of Innovation 2012 Edgar Romero, VP Service Development,
INTRALINKS, talks about the importance of building processes around our culture
to allow us to discover new things.
and execution of innovation. It's a conference where the entire
innovation process comes to life- from leadership & organizational
structure, to optimizing the idea portfolio, to process and strategy, to
commercializing new ideas, ultimately driving bottom line profitability.
process. The reality is that there are a lot of things that we don't know. So, Romero advises that we need to build processes
around specific company innovation culture to find out what we don't know and
then reorganize the processes that allow us to improve that culture.
Social Media Strategist at IIR USA in New York City, has a background in
digital and print journalism, covering a variety of topics in business
strategy, marketing, and technology. She previously worked at Technology
Marketing Corporation as a Web Editor where she covered breaking news and
feature stories in the tech industry. She can be reached
at email@example.com. Follow her at @AmandaCicc.