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Voices from Last Year: Emerging Markets Approaching the Next Billion

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In our series 'Voices From Last Year' we have been
highlighting key themes that BEI Back End
of Innovation 
attendees took away from last year's event. At BEI 2012
Simone Ahuja, co-author of Jugaad
and Innovation & Marketing Strategist at Blood Orange,
discusses the importance and relevance of emerging
markets innovators
all over the world.
Jugaad Innovation is a look at the mindset and principles of
emerging markets innovators and how those can be applied not only in emerging
markets, but why that is so important right here in the United States and in
the West as we face increasing volatility, globalization and interconnectivity.
So, Ahuja said western companies need to figure out how to innovate
faster, better and cheaper like many of their competitors will do if western
companies don't find a way to do it themselves.

Check out the full
video below: 

This year, BEI is all about the strategy
and execution of innovation. It's a conference where the entire innovation
process comes to life- from leadership & organizational structure, to
optimizing the idea portfolio, to process and strategy, to commercializing new
ideas, ultimately driving bottom line profitability. We hope to see you there!
Join us at BEI 2013 in November! To register, click here!

Amanda Ciccatelli,
Social Media Strategist at IIR USA in New York City, has a background in
digital and print journalism, covering a variety of topics in business
strategy, marketing, and technology. She previously worked at Technology
Marketing Corporation as a Web Editor where she covered breaking news and
feature stories in the tech industry.  She can be reached
at aciccatelli@iirusa.com. Follow her at @AmandaCicc.

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