backed up both qualitative and quantitative data. That said, the questions that
drive strategy are fairly straightforward. If companies seek to innovate
sustainably over time, they need to understand who they focus on, what they
should make, and how they develop new products. When an innovation strategy
succeeds, it does so because it helps a company play to its strengths. This is
a topic that BEI:
Back End of Innovation is centered around.
2012 Jeizel Rosenthal, Business Development Management at Stlyus.com, a
company that analyzes how consumer lifestyle and trends impact product design
and consumer engagement across industries, discussed what she took away from the
organizations face every day in innovation. Additionally, Rosenthal learned
many different approaches to innovation created by experts in the industry.
2013 is all about the strategy and execution of innovation.
It's a conference where the entire innovation process comes to life- from
leadership & organizational structure, to optimizing the idea portfolio, to
process and strategy, to commercializing new ideas, ultimately driving bottom
line profitability. We hope to see you there!
About the Author: Amanda Ciccatelli, Social Media Strategist of the Marketing Division at IIR USA, has a background in digital and
print journalism, covering a variety of topics in business strategy, marketing,
and technology. Amanda is the Editor at Large for several of IIR's blogs
including Next Big Design, Customers 1st, and ProjectWorld and World Congress for Business
Analysts, and a regular contributor to Front End of Innovation and The Market Research Event,.
She previously worked at Technology Marketing Corporation as a Web Editor where
she covered breaking news and feature stories in the technology industry. She
can be reached at firstname.lastname@example.org. Follow her at @AmandaCicc.