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Wake Your Sleeping Genius to Find Innovation in Your Dreams

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By: Peggy L. Bieniek

Dr. Mark Freeman, Doctor of Philosophy, Counseling
& Organizational Behavior, is a senior organizational development and
behavioral consultant, primarily working in the academic, hospitality and
healthcare industries. Mark's research interests are in the areas of
organizational excellence, change management, personal and professional
development for leaders, executive coaching and team building. 
As a preview to his presentation 'Wake Your Sleeping
Genius: Interpreting the Meaning and Power Behind Your Dreams' at FUSE
April 4-6 in Miami, Florida, Mark shares his insights on how dreams
are windows into the mysteries of life that can help you find solutions to your
personal and professional challenges.
What inspired you to
pursue studies and work in counseling and organizational behavior?

Dr. Mark Freeman: Since early adulthood it has been my
calling and passion to help people achieve their highest potential in work and
life. I am a fortunate person to work in something I love with purpose.
I think the most important aspect of being human is finding
out who you are; where you are going; and who shall accompany you on your journey
(It is important to answer these questions in the right order). These life
goals drive my work as an organizational behavior professional and a counselor.
It is very gratifying to see people find their way in life and work.
How did that lead to
studying dreams and their meaning?

MF: Dreams have always been a fascination of mine. As a
young professional I participated in several dream sharing groups and have
studied the most on that subject. Dreams are a window into the mysteries of
human life, clarifying confusion, enhancing creativity and finding meaningful
direction. Working with the dreams of others has been very rewarding. Nothing
is more fulfilling than witnessing someone find truth, innovation and direction
through understanding their dreams.

How can people make connections
with what they dream and what they do in their daily lives?

MF: It is extraordinary to see the awareness people
gain from reflecting on their daily lives from a day or so before a dream
appears to them, then making meaningful connections with often very clear next
steps for growth and solutions to life's challenges. Learning how to interpret
dreams is the key skill I teach participants in my workshops.

What role do dreams play in the creative process?

MF: Wow, so much! I teach participants how to incubate
solutions for design, branding and business problems by developing partnerships
with their dreams at night. You see, we have this sleeping, creative, genius
inside that works at night in Technicolor to create stories and images for
remarkable solutions unbeknownst to our poor, distracted and muddled brains
which cannot possibly experience creativity well in the overstimulated daytime.
Dream incubation is asking that critical open-ended question
you desire the answer to for clarity when you are stuck, then asking the dream
to answer it for you the next day. For instance, 'Where is this relationship
going'? or 'How can I achieve the greatest leverage with this new brand idea'?
Your dream self often provides literal answers to your business and life
questions in a creative way.
Want to hear more from
Mark? Join us at FUSE 2017. Learn, network and share best practices with
the most influential leaders in brand, design and marketing. Stay connected
at #FUSEdesign.

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FEI USA: Front End of Innovation

28 - 29 Oct 2020
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