'Wall Street Journal' to launch branding campaign

Sean Callahan of BtoBonline.com reports that The Wall Street Journal is about to launch a new branding campaign. The campaign will use the tagline, "Live in the Know." The campaign will debut next Monday and will feature ads in print, online, and on broadcast and cable television.

The campaign was created by mcgarrybowen.

"The campaign highlights the breadth and deeper understanding readers get every day only from reading the Journal. We want to invite new readers to discover the diverse coverage The Wall Street Journal delivers, from business news, world news and politics, to more personal topics such as wellness, personal finance and leisure pursuits," Jim Richardson, VP-brand marketing for the Journal, said in a statement.

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