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Fuse 2011

WSJ features FUSE Keynote Ian Schrager On the Future of His Industry

Posted by on 03 March 2011
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As quoted in The Wall Street Journal last week, "Hotelier Ian Schrager, often considered the founding father of boutique hotels, soon will announce that he's building a new boutique hotel in New York and converting three existing hotels in New York and London as part of his two new boutique brands."

Hotel brands across the globe are investing in design, branding and guest experience to create lifestyle hotels that cater to the desires of the luxury hotel guest market. "'These lifestyle hotels are the future of the business,' Mr. Schrager said in the article.

FUSE is thrilled to put you face to face with legendary hotelier, Ian Schrager who will share why brand and design are so critical for the future of the hospitality industry.

In addition to Ian Schrager, hear motivating and career transforming stories from...
Futurist - Michio Kaku, World Renowned Designer - Karim Rashid, Anthropologist - Jonathan Harris, Author - Doogie Horner, Curator - Johcen Eisenbrand... plus top brand, design and packaging executives from: Facebook, Target, P&G, Westin Hotels, Nokia, Twentieth Century Fox, Meijer, IBM, Coca-Cola, GE Healthcare, Benjamin Moore, MillerCoors, 3M, Liberty Mutual Insurance, Moleskin America, BBDO, Crabtree + Evelyn, Kimberly Clark, Bath & Body Works, Frito Lay, Cisco, Kao Brands Company, Monster Energy Beverage, Real Simple, Coty Prestige, Prevent Water Beverages, Me4Kidz, Koo and Associates Limited, and many more.

Download the FUSE Brochure for more details here.

Come celebrate the 15 anniversary of FUSE, April 11-13, 2011 in Chicago, and get the inspiration, information and camaraderie you need to succeed. Register now, and as a Next Big Design blog reader, you save 15% off the standard rate. Use priority code FUSE11Blog3 to register here.

Last year we sold out, so register now to secure your spot!

The Fuse: Design & Culture, Brand Identity & Packaging event webpage
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