2024 Categories for the Wealth Management Industry Awards

• A new initiative, program, product, or industry content that facilitates advisors use of alternative investments, including access to private placements, venture capital, private equity, non-traditional debt, commercial real estate, interval funds, business development companies, and similar
• Initiatives can include areas such as new programs, products, educational campaigns, integrations, technology tools, ongoing campaigns, service integrations, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, advisor survey scores, potential, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product that facilitates clients’ financial, tax and investment planning for charitable purposes
• Initiatives can include areas such as new ways to integrate and implement Charitable Giving/Donor Advised Funds, new investment strategies, technology platforms, trading and reporting, as well as advisor education programs, and similar
• Criteria include both quantitative measures, such as specific feature set, AUM goals, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• An individual CEO of an Asset Manager who has demonstrated vision, creativity, integrity, leadership, communication skills, technology insight and high performance in leading all aspects of a wealth management technology provider that helps advisors succeed
• Criteria include demonstrable impact on their firm, the industry, and wealth management in general; external benchmarks such as business excellence, revenues, profitability, business growth, thought leadership content, industry activism; as well as a strong track record of industry respect, notoriety and promoting diversity

• An individual chief marketing officer (CMO) of an Asset Manager who has demonstrated vision, creativity, integrity, leadership, communication skills, leadership prowess and high performance in enhancing the firm’s brand, generating new business and expanding the firm’s product and service set this past year
• Criteria include demonstrable impact on their firm, the industry, and wealth management in general; external benchmarks such as new product roll outs, marketing campaigns, business growth, thought leadership content development, industry activism, leadership development; as well as industry respect, notoriety and promoting diversity

• An individual chief technology officer (CTO) of an Asset Manager who has demonstrated vision, integrity, leadership, technical prowess and high performance in leading their firm through new challenges and opportunities this past year
• Criteria include demonstrable impact on their firm, the industry, and wealth management in general; external benchmarks such as new products/platforms brought to market, thought leadership content development, industry activism, user surveys, leadership development; as well as industry respect, notoriety and promoting diversit

• A new initiative, service offering, program, platform or enhancement to an existing platform/product that enhances advisors and/or their clients’ education and usage of investment management products and services
• Initiatives can include areas such as technology deployments, practice management programs, wholesaler professionalization programs, internal support desks, investment specialists, onboarding technology, new features, expanded functionality, components, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new marketing, lead generation, nurturing or brand building campaign, or enhancement to an existing campaign; that leverages integrated digital channels, including social media, to deliver the firm’s message with compelling call to action
• Criteria include direct business results such as leads generated, new clients converted, incremental revenues booked, enhanced closing rates, increased share of existing client wallet, etc., as well as subjective measures of creativity, imagination and new ways to leverage digital channels to deliver a compelling marketing message

• A new initiative, product, program, platform or enhancement to an existing platform/product that enhances advisors’ ability to personalize portfolios though direct indexing for tax planning/harvesting, ESG constraints, concentrated position management, and similar
• Initiatives can include areas such as new technology applications, separate account structures, rebalancing capabilities, industry research, advisor educational materials, and similar
• Criteria include both quantitative measures, such as specific feature set, AUM goals, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or industry content that facilitates the advisors’ use of ESG investments, strategies, approaches and client management
• Initiatives including areas such as new programs, products, educational campaigns, integrations, technology tools, ongoing campaigns, service integrations, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, advisor survey scores, potential, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative or program, or an enhancement to an existing platform, that improves advisors’ understanding, usage and portfolio management of ETFs
• Initiatives can include areas such as research tools, practice management programs, wholesaler support, service improvements, technology enhancements, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative or program, or an enhancement to an existing platform, that improves advisors’ understanding, usage and portfolio management of fixed income
• Initiatives can include areas such as research tools, practice management programs, wholesaler support, service improvements, technology enhancements, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product that directly integrates savings and investing goals (retirement, etc.) with asset allocation, portfolio construction and ongoing investment management approaches
• Initiatives can include areas such as new technology applications, service models, reporting capabilities, advisor educational materials, industry research, and similar to help advisors develop plans and programs to facilitate clients’ goals
• Criteria include both quantitative measures, such as specific feature set, AUM goals, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new product, service offering, platform or enhancement to an existing platform/product that enhances and expands advisors’ access to investment management products/services for managing risk, volatility, access to asset classes, portfolio construction innovation, etc.
• Initiatives can include areas such as new fund structures, pricing models, asset classes, portfolio management components, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative or program, or an enhancement to an existing platform, that improves advisors’ understanding, usage and portfolio management of real estate investments
• Initiatives can include areas such as research tools, practice management programs, wholesaler support, service improvements, technology enhancements, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative or program, or an enhancement to an existing platform, that improves advisors’ understanding, usage and portfolio management of separate accounts
• Initiatives can include areas such as research tools, practice management programs, wholesaler support, service improvements, technology enhancements, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, program, and industry content providing original content, research or conclusions about investing themes to move the industry forward, enhance advisors with a better understanding of investing themes, new products, etc.
• Initiatives can include areas such as white papers, industry research, commentary, new products, technology tools, research platforms, etc. and other content to help drive industry understanding and awareness of investing themes, diversity programs, women’s initiatives, next generation of advisor/client, succession planning solutions, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, potential, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• An individual CEO of a Broker/Dealer who has demonstrated vision, creativity, integrity, leadership, communication skills, technology insight and high performance in leading all aspects of a wealth management technology provider that helps advisors succeed
• Criteria include demonstrable impact on their firm, the industry, and wealth management in general; external benchmarks such as business excellence, revenues, profitability, business growth, thought leadership content, industry activism; as well as a strong track record of industry respect, notoriety and promoting diversity

• An individual chief marketing officer (CMO) of a Broker/Dealer who has demonstrated vision, creativity, integrity, leadership, communication skills, leadership prowess and high performance in enhancing the firm’s brand, generating new business and expanding the firm’s product and service set this past year
• Criteria include demonstrable impact on their firm, the industry, and wealth management in general; external benchmarks such as new product roll outs, marketing campaigns, business growth, thought leadership content development, industry activism, leadership development; as well as industry respect, notoriety and promoting diversity

• An individual chief technology officer (CTO) of a Broker/Dealer who has demonstrated vision, integrity, leadership, technical prowess and high performance in leading their firm through new challenges and opportunities this past year
• Criteria include demonstrable impact on their firm, the industry, and wealth management in general; external benchmarks such as new products/platforms brought to market, thought leadership content development, industry activism, user surveys, leadership development; as well as industry respect, notoriety and promoting diversity

• A new marketing, lead generation, nurturing or brand building campaign, or enhancement to an existing campaign; that leverages integrated digital channels, including social media, to deliver the firm’s message with compelling call to action
• Criteria include direct business results such as leads generated, new clients converted, incremental revenues booked, enhanced closing rates, increased share of existing client wallet, etc., as well as subjective measures of creativity, imagination and new ways to leverage digital channels to deliver a compelling marketing message

• A new initiative, program, or enhancement to an existing platform that helps B/D advisors manage a better business
• Initiatives can include the various practice management areas such as marketing services/support, sales process, succession planning, human capital, organizational structures, business planning/strategy, compensation plans, benchmarking, compliance, etc.
• Criteria include quantitative measures—such as scope, scale, adoption, usage, feature set, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of delivery, etc.

• A new initiative, program, or enhancement to an existing service platform that helps support BD advisors and their clients
• Initiatives can include areas such as training programs, dedicated personnel, multichannel availability, new capabilities, process improvements, service availability, ease of use, new capabilities, tiered service, self-service, etc.
• Criteria include quantitative measures—such as specific support levels, scope, scale, advisor/client survey scores, usage, etc.—along with qualitative measures such as innovation, creativity, new methods of delivery, etc.

• A new initiative, program, or enhancement to an existing platform that helps B/D advisors to be more efficient and enhances the advisor and client experience though technology
• Initiatives can include areas such as new cloud platforms, mobile apps, driving adoption of existing technologies, streamlining various processes, integrating multiple systems, user interface improvements, process speed improvements, ease of use, new capabilities, new features, customizations, etc.
• Criteria include quantitative measures—such as scope, scale, adoption, usage, feature set, etc.—along with qualitative measures such as innovation, creativity, new methods of delivery, etc.

• A new initiative, program, platform or industry content that will move the industry forward
• Initiatives can include areas such as diversity programs, women’s initiatives, next generation of advisor/client, succession planning solutions, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, potential, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, program or enhancement to an existing Transition platform that helps BDs onboard new advisors
• Initiatives can include areas such as dedicated professionals, easy to use transition tools/resources, process improvements, speed of onboarding, client communications, etc.
• Criteria include both quantitative measures—such as specific support levels, scope, scale, advisor/client survey scores, usage, etc.—along with qualitative measures such as innovation, creativity, new methods of delivery, etc.

• A new innovation or category that will fundamentally change, reshape and alter how wealth management is delivered in the future
• Initiatives can include areas such as technology innovation, process enhancements, new methods of delivery, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, potential, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

A new technology innovation or category that will fundamentally change, reshape and alter how wealth management is delivered in the future

Initiatives can include areas such as technology innovation, process enhancements, new methods of delivery, etc.

Criteria include both quantitative measures, such as specific feature set, usage, potential, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, program, platform or industry content that enhances the family office client experience
• Initiatives can include areas such as technology deployments, educational programs, client-facing technologies, reporting tools, next generation of advisor/client, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, potential, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, program, platform or industry content that will move the industry forward
• Initiatives can include areas such as diversity programs, women’s initiatives, next generation of advisor/client, succession planning solutions, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, potential, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new marketing, lead generation, nurturing or brand building campaign, or enhancement to an existing campaign; that leverages integrated digital channels to deliver the firm’s message with compelling call to action
• Criteria include direct business results such as leads generated, new clients converted, incremental revenues booked, enhanced closing rates, increased share of existing client wallet, etc., as well as subjective measures of creativity, imagination and new ways to leverage digital channels to deliver a compelling marketing message

• A new marketing, lead generation, or brand building campaign that leverages PR to gain coverage in local/national publications, TV and online/social media, or an extension/update to an existing campaign; that delivers a compelling message to a targeted audience to educate, inform, engage, and inspire with a compelling call to action
• Criteria include direct business results such as leads generated, brand mentions, new clients converted, incremental revenues booked, enhanced closing rates, increased share of existing client wallet, etc., as well as subjective measures of creativity, imagination and new ways to leverage PR to deliver a compelling marketing message

• A new product or platform, or an enhancement to an existing product or platform, that enhances advisors’ ability to efficiently and accurately aggregate client holdings
• Initiatives can include areas such as new cloud versions, mobile apps, workflow tools, integrations with other systems, client portals, reporting improvements, business intelligence, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product that facilitates trading, research, processing, reporting and tracking of alternative investments
• Initiatives can include areas such as new ways to process transactions digitally, access due diligence services, reporting, tracking, inventories of alternative investments.
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product designed to integrate aspects of Artificial Intelligence into an advisor’s operations, investment process, financial planning services, as well as other aspects of a financial advisory business
• Initiatives can include areas such as machine learning, Robotic Process Automation (RPA), natural language processing, neural networks, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

A new initiative, product, program, platform or enhancement to an existing platform/product designed to enable advisors to streamline, integrate and automate business and operational workflows and tasks

Initiatives can include areas such as new forms automation platforms, data management tools, Artificial Intelligence (AI) tools, technology integration frameworks, API’s and similar

Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product that enhances advisor’s ability to optimize yields from cash holdings for clients
• Initiatives can include areas such as new ways to integrate bank products, increase access to high yielding rates, more efficient sweep accounts, leveraging technology to drive efficiencies across the advisor technology stack, including new features, functionality, new components, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• An individual CEO of a technology provider who has demonstrated vision, creativity, integrity, leadership, communication skills, technology insight and high performance in leading all aspects of a wealth management technology provider that helps advisors succeed
• Criteria include demonstrable impact on their firm, the industry, and wealth management in general; external benchmarks such as business excellence, revenues, profitability, business growth, thought leadership content, industry activism; as well as a strong track record of industry respect, notoriety and promoting diversity

• An individual chief marketing officer (CMO) of a technology provider who has demonstrated vision, creativity, integrity, leadership, communication skills, leadership prowess and high performance in enhancing the firm’s brand, generating new business and expanding the firm’s product and service set this past year
• Criteria include demonstrable impact on their firm, the industry, and wealth management in general; external benchmarks such as new product roll outs, marketing campaigns, business growth, thought leadership content development, industry activism, leadership development; as well as industry respect, notoriety and promoting diversity

• An individual chief technology officer (CTO) of a technology provider who has demonstrated vision, integrity, leadership, technical prowess and high performance in leading their firm through new challenges and opportunities this past year
• Criteria include demonstrable impact on their firm, the industry, and wealth management in general; external benchmarks such as new products/platforms brought to market, thought leadership content development, industry activism, user surveys, leadership development; as well as industry respect, notoriety and promoting diversity

• A new initiative, product, program, platform or enhancement to an existing platform/product designed to streamline and automate the workflows for signing up new clients and opening new accounts
• Initiatives can include areas such as new ways to integrate digital signatures, workflow automation tools, elimination of manual paperwork, automatic forms filling, document management and data population, application integration, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new product or platform, or an enhancement to an existing product or platform, that enhances advisors’ ability to interact online with clients, deliver personalized communications, store documents, and report in real time on client holding
• Initiatives can include areas such as new cloud versions, mobile apps, workflow tools, document vaults, integrations with other systems, reporting improvements, business intelligence, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new product or platform, or an enhancement to an existing product or platform, that enhances advisors’ ability to manage compliance requirements and mandates
• Initiatives can include areas such as new cloud versions, mobile apps, workflow tools, integrations with other systems, reporting improvements, security tools, audit ability, business intelligence, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new product or platform, or an enhancement to an existing product or platform, that enhances advisors’ ability to manage, service and convert clients
• Initiatives can include areas such as new cloud versions, mobile apps, workflow tools, integrations with other systems, client portals, social media integrations, sales process improvements, opportunity tracking, marketing campaigns, business intelligence, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product designed to protect client data, prevent fraud, ensure compliance with new regulatory mandates and protect confidentiality of personal information from hackers, cyber criminals and other attacks
• Initiatives can include areas such as new ways to encrypt data, new platforms, methodologies, protocols, systems, compliance tools, new products, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new marketing, lead generation, nurturing or brand building campaign, or enhancement to an existing campaign; that leverages integrated digital channels to deliver the firm’s message with compelling call to action
• Criteria include direct business results such as leads generated, new clients converted, incremental revenues booked, enhanced closing rates, increased share of existing client wallet, etc., as well as subjective measures of creativity, imagination and new ways to leverage digital channels to deliver a compelling marketing message

• A new initiative, product, program, platform or enhancement to an existing platform/product that enhances advisors’ ability to personalize portfolios through direct indexing for tax planning/harvesting, ESG constraints, concentrated position management, and similar
• Initiatives can include areas such as new technology applications, separate account structures, rebalancing capabilities, industry research, advisor educational materials, and similar
• Criteria include both quantitative measures, such as specific feature set, AUM goals, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new product or platform, or an enhancement to an existing product or platform, that enhances advisors’ ability to manage documents and drive operational efficiencies
• Initiatives can include areas such as new cloud versions, mobile apps, process automation, compliance features, workflow tools, integrations with other systems, client portals, business intelligence, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new product or platform, or an enhancement to an existing product or platform, that enhances advisors’ ability to produce, manage and update client financial plans
• Initiatives can include areas such as new cloud versions, new modules, mobile apps, workflow tools, integrations with other systems, client portals, reporting improvements, business intelligence, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new technology innovation, product category or product that enhances advisors’ ability to move the industry forward, help advisors better run their businesses and enhance service to their clients
• Initiatives can include areas such as new mobile apps, new workflow tools, new reporting systems, new business intelligence systems, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new technology innovation or enhancement to an existing platform/product that enhances advisors’ ability to move the industry forward, help advisors better run their businesses and enhance service to their clients
• Initiatives can include areas such as new cloud versions, mobile apps, workflow tools, integrations with other systems, client portals, reporting improvements, business intelligence, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product that streamlines and automates advisors’ ability to generate leads, nurture prospects and close new business through digital channels
• Initiatives can include areas such as new technology applications, content development capabilities, video use, advanced email and social media communication management, podcast development and support, advisor educational materials, and similar
• Criteria include both quantitative measures, such as specific feature set, AUM goals, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product that facilitates advisor usage of model marketplaces
• Initiatives can include areas such as new ways to process transactions, new technology deployments, enhanced access to investment strategies, enhanced reporting, tracking, and cost efficiencies
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product designed to enable advisors to better construct, compare, model and manage portfolios
• Initiatives can include areas such as new analytical frameworks, ESG and SRI considerations, access to enhanced investment data, compliance tools, reporting, macro-economic impacts, “x-ray” analyses, and similar
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new product or platform, or an enhancement to an existing product or platform, that enhances advisors’ ability to manage, account and report on client portfolios
• Initiatives can include areas such as new cloud versions, mobile apps, workflow tools, integrations with other systems, client portals, reporting improvements, business intelligence, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product that enhances the way advisors leverage technology to access, report and manage real estate investments
• Initiatives can include areas such as new ways to source and invest in real estate, new technology tools, content and education around 1031 exchanges, access to digital marketplaces, reporting systems, applications and similar
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new product or platform, or an enhancement to an existing product or platform, that enhances advisors’ ability to efficiently rebalance portfolios
• Initiatives can include areas such as new cloud versions, mobile apps, tax-efficiencies, workflow tools, integrations with other systems, reporting improvements, business intelligence, etc.
• Criteria include quantitative measures—such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc.—along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product that enables advisors to optimally determine client income needs in retirement, develop decumulation plans, holistically include taxes, flexibly include annuity programs as appropriate, and similar
• Initiatives can include areas such as new technology applications, integrations with financial planning, portfolio management and rebalancing/trading platforms, provide advisor educational materials and similar
• Criteria include both quantitative measures, such as specific feature set, AUM goals, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, program, platform or industry content that facilitates how advisors can better manage risk for clients
• Initiatives can include areas such as new programs, methodologies, educational campaigns, integrations, technology tools, ongoing campaigns, service integrations, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, advisor survey scores, potential, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product that streamlines advisors’ ability to access lending products and programs based on client assets for liquidity purposes, avoiding capital gains taxes, enhancing lifestyles, facilitating large purchases, and similar
• Initiatives can include areas such as new technology applications, streamlined access to products, simplified agreements, time-savings along with advisor educational materials and similar
• Criteria include both quantitative measures, such as specific feature set, AUM goals, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product designed to support specialized areas of the financial planning process such as estate planning, healthcare planning, student loan management, executive compensation analysis, tax planning, etc.
• Initiatives can include areas such as new ways to digitize planning processes, analyze outcomes, integrate specialties, enhance recommendations, and integrate into the overall planning process, etc
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, program, platform or industry content that will move the industry forward. o Initiatives can include areas such as diversity programs, women’s initiatives, next generation of advisor/client, succession planning solutions, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, potential, scope, scale, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.

• A new initiative, product, program, platform or enhancement to an existing platform/product that enhances advisor’s usability and functionality of a unified (all in one) system
• Initiatives can include areas such as new ways to integrate applications across the technology stack, new features, functionality, new components, etc.
• Criteria include both quantitative measures, such as specific feature set, usage, adoption, scope, scale, advisor survey scores, etc., along with qualitative measures such as innovation, creativity, new methods of deployment, etc.