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Strategy & Innovation
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Web Search Innovation

Posted by on 01 June 2009
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Google has long been the leader in web search innovation, but according to this article in The Wall Street Journal, Microsoft's latest venture Bing might distinguish itself completely from Google but delivering "answers" instead of search results that might provide relevant links. Microsoft claims that it has built a decision engine that empowers people to gain insight from the web and make quicker decisions. Google's greatest feat might be how it analyzes its services, and continually improves us, but Microsoft might be slightly ahead this time. What do you think?

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