Date: Wednesday, April 20th, 2011
Time: 1:00 - 2:00 PM EDT
Reserve your Webinar seat here.
About the webinar:
Over the past 30 years, innovation experts have led companies to believe that it is impossible to know all their customers' needs. They content that customers can't articulate their needs, and that customers have latent needs - or needs they don't know they have. What if it turns out that this thinking is wrong?
There is a new way of approaching your customer needs but it's not with the Voice of the Customer. Over the past 20 years Strategyn has created and refined an innovation process called Outcome-Driven Innovation' (ODI) that invalidates this old thinking. In addition, a ten-year track record study reveals that when the world's most respected companies silence the voice of the customer and gather the right inputs for the innovation process, the experience an 86 percent success rate. This is a complete turn-around in the innovation industry.
In this webinar, Strategyn founder and CEO, Tony Ulwick will demonstrate how thinking about innovation and customer needs from a "jobs-to-be-done" perspective enables companies to create winning growth strategies and breakthrough products and services.
What you will learn:
* The shortcomings of listening to the "voice-of-the-customer"
* How to define a market from the customer's perspective
* How to create a growth strategy using the right customer inputs
* How to organize the innovation process around the right customer insights