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Western Canada Apartment Investment Conference
Tuesday, April 22, 2025
Vancouver Convention Centre (West)Vancouver Real Estate Forum Chairs’ Reception – April 22

Sean O'Toole
Director of Asset Management at MLZ Creative
Speaker

Profile

Sean O'Toole is the Director of Asset Management at MLZ Creative, a premier third-party marketing and analytics agency specializing in purpose-built multi-family residential developments. With over eight years of experience in property management, market analytics, and asset management, Sean plays a key role in optimizing residential apartment projects through data-driven insights, strategic planning, and targeted market research. His expertise helps clients enhance asset performance while staying ahead in a competitive rental market.

Sean specializes in transforming complex market data into actionable strategies that improve leasing performance, refine marketing efforts, and drive financial success. His deep knowledge of financial modeling, budgeting, and rental rate analysis allows him to deliver tailored solutions that boost occupancy and long-term asset value.

With hands-on experience across finance, marketing, and on-site property management, Sean brings a well-rounded perspective to the multi-family sector. His holistic approach—combined with a commitment to clear, customized reporting and expert consulting—has positioned MLZ Creative as a trusted industry partner.

Passionate about helping developers, investors, and property managers adapt to evolving market dynamics, Sean is dedicated to ensuring multi-family projects achieve long-term success, profitability, and stability.


Agenda Sessions

  • Session C1 - Costs, costs, costs: Creative solutions to managing soft and hard expenses

    2:30pm