What Does 'Moneyball' Mean for Media Publishers?
"Essentially this has been a business that's been around for over a hundred years and it really hasn't changed much so any time someone's doing something differently, it's probably going to create some friction." - Billy Beane, former American professional baseball player and current Executive Vice President of Baseball Operations and minority owner of the Oakland Athletics of Major League Baseball
Billy Beane's use of data to put together a winning baseball team was detailed in Michael Lewis' book, Moneyball. This unorthodox method at the time has since transformed other institutions, including publishing.
In "Moneyball for Book Publishers: A Detailed Look at How We Read," Alexandra Alter and Karl Russell state that "analytics are transforming every corner of the media world. Digital publishing cannot be far behind in measuring consumer behavior."
Join Jim Thompson, SVP, Analytics and Audience Development, Billboard and The Hollywood Reporter, as he presents "Capturing Attention in a 'What Was That?'" at the Marketing Analytics & Data Science Conference, (MADS) on June 8-10 in San Francisco, California.
Peggy L. Bieniek, ABC is an Accredited Business Communicator specializing in corporate communication best practices.
Connect with Peggy on LinkedIn, Twitter, Google+, and on her website at www.starrybluebrilliance.com.