What Exactly Does a Customer Want From Customer Service?

I came across this article in MSN in which Barbara Findlay Schenck lists a couple of straight answers of what customers expect from customer service. Here's the list below.

1. To be greeted promptly ' whether in person, on the phone or via a quick-loading Web site.
2. To have concerns addressed with sensitivity and efficiency ' with eye contact if the exchange is person-to-person.
3. Clear communication from people who know what they're talking about.
4. Individualized solutions rather than cookie-cutter responses that apply to one and all regardless of unique needs or circumstances.

Seems like a simple guideline to follow, customers need to feel appreciated and valued. What are some other aspects of customer service that customers expect to get each and every time?