This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Strategy & Innovation
search
Bizarre

What Makes an Idea Sticky?

Posted by on 05 April 2013
Share this article

We found this "short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by Melbourne Metro's Dumb Ways to Die." on Slideshare. Enjoy!

Share this article