Enlighten, inspire, and learn to build a culture of innovation that disrupts your industry.

What Makes an Idea Sticky?

Share this article

We found this "short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by Melbourne Metro's Dumb Ways to Die." on Slideshare. Enjoy!


Share this article

Upcoming event

FEI USA: Front End of Innovation

28 - 29 Oct 2020
FEI Presents: Leading Innovation in a Digital World
Go to site