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What map will persuade our organizations to journey to new lands?

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Exclusive First Read. Every week through October 2013, we will post a short excerpt from our Summer Innovation Book Club Pick: Killing Ideas - You can kill an idea, you can't kill an opportunity By NewEdge CEO, Dr. Pam Henderson

Cartographers use latitude, longitude, and altitude to map lands and oceans. These dimensions helped explorers see where they were, where they could go, and where not to go.

Our opportunity landscapes also have dimensions that help us pinpoint our current position and plot unknown areas.

The dimensions of the landscape are our second Opportunity Finder. They start within each of the Six Sources. 

Business models range from bargain to premium, markets from young to old, resources from abundant to scarce, brands from big to small, technologies from high to low, and organizations from insourcing to outsourcing. 

Within each of the Sources there is a plethora of dimensions.- Killing Ideas, Ch 4, Big Dimensions

- See our Summer Innovation Book Club Pick: Killing ideas. Participate in the Author Q&A today here.

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