What You Missed in Market Research This Week: 7/28 - 8/1

This is what has been going on the past few days:

Big Data is More Than Technology: More and more companies are embracing big data

Is Big Data Really Necessary: Big data does not translate into every industry

Redefining Big Data: Understanding numbers in context may not be apparent in numbers

Big Data DIY: The hype phase is over... what is next?

Voice of Consumer Analytics: Customer feedback is the most type of communication an organization can receive.

Challenges of Real-Time Social Media Analytics: 5 Challenges that plague analysts.

Confirmit Launches Confirmit Genius: Software solution for text and social media analytics

Infusion Appoints Alexander Liss as Director of Analytics and Insights: Liss brings over ten years of experience as a global innovator and technology solutions leader.

The Value of Social Media: Thinking of social media as "relationship building"

Changing the Marketing Research Playbook: Using online communities to observe insights

About the Author:

Ryan Polachi is a contributing writer
concentrating his focus on Marketing, Finance and Innovation. He can be reached
at rpolachi@IIRUSA.com.