This site is part of the Informa Connect Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 3099067.

Market Research
search
Product Strategy

What's your customer strategy?

Posted by on 20 May 2008
Share this article

In a recent post at Customers Rock!, Becky Carroll discusses how companies word out their customer strategy. The most companies have product strategies and marketing strategies, but most fail to have customer strategies. But in order to best appeal to the customer it is essential to be customer centric. This should consist of a way acquire, retain, and grow a customer base. This strategy should determine how we interact with those customers, and specify how customers are treated at every touch point possible. In order to have the best customer centric strategy, a company must agree to all points as well as show consistency in performing the tasks. So how do you approach your customer strategy?

Share this article