Where Vacation Meets Private Brand

With the Summer in full swing, many minds are turning to Vacation. Those in the Private Brand world are no exception, but for Nancy Cota of Safeway's family it's going to be a working vacation.

According to this post on MyPBrand.com, "Pleasanton, California based grocer Safeway continues to promote it's new Private Brand Open Nature in interesting and innovative ways. Nancy Cota...is traveling the country with her family in an Open Nature RV complete with samples to give away."

Cota began her career with Safeway 35 years ago and recently spearheaded the development and launch of Open Nature.'

She is blogging about the Open Nature' road trip on the Safeway blog here.

To learn more about Private Brand at Safeway register for the Private Brand Movement conference in Chicago September 19 ' 21. Alex Petrov, Vice President, Consumer Brands of Safeway will present, 'Innovation: Translating The Private Label Business Model.' Download the brochure to learn more.