Who Owns What?

Check out this very interesting post over at Britopian about the ownership of social media. The poster doesn't spend much time actually thinking about who owns the social media aspect of companies'but they do delve into the 'why and how' aspect of ownership.

''is it marketing, PR or the business units who are out there building community? I really don't know and I really don't care. Implementing social media within in an organization requires a paradigm shift. It requires employees at all levels ' starting at the very top ' to change their thinking and embrace online relationships; as well as the conversations that blossom. It requires those who touch social media to communicate and share what they are doing internally.'

Who owns the social media aspect of your organization?