Startup in the Enterprise facilitator, Peter Koen, PhD and director of
Consortum for Corporate Entrepreneurship at Stevens Institute of Technology, and
discussed the importance of the LEAN method on an organization.
Koen: Large companies are innovative
along the sustaining trajectory, but fail in the development of transformational
and disruptive innovation. Two of the reasons for this failure are that
transformational and disruptive innovations require a new business model and
lack a unifying development process comparable to stage gate. The lean start-up
process represents a new paradigm which allows companies to dramatically
shorten the time needed to 1) create transformational and disruptive
innovation: 2) pivot to a new business model or 3) stop the project.
mistake or complication when trying to deploy the LEAN method without proper
Koen: Large companies typically make
the following mistakes: 1) incorrect problem definition; 2) confuse solution
attributes and the solution; 3) use the Osterwalder canvas rather than the FEI
canvas; 4) focus on the wrong customers; and 5) fail to embrace early
organizational constraints in applying lean?
Koen: Companies need to adopt an
ambidextrous organization when implementing lean in a large organization. The
research, rationale and organizational structure for doing this will be
discussed at the workshop.
What are you most excited about for the
Koen: The workshop will be done in
an interactive format which will allow participants to learn the key principles
of lean while solving actual 'wicked' problems.
Why someone in the industry should
attend the workshop?
Koen: Any company who is interested
in succeeding in transformational or disruptive innovations should attend as
lean startup represents the most current paradigm for being successful in these
higher risk projects.
breakthrough innovation to life and has been proven to work effectively in both
startups AND large enterprises. The LEAN Startup in the Enterprise Workshop
will guide you through the entire process of deploying the LEAN Startup in a
large enterprise. Under the instruction of an expert facilitator, you will work
in teams to solve a 'wicked' innovation challenge mastering every step of LEAN
Startup along the way. Come curious, leave an expert. View Workshop Agenda: http://bit.ly/2bOFCfT