13.1 billion online videos watched in February

MediaPost reports that during the month February, US internet users watched 13.1 billion videos. This is a 12% decline from January, but that was probably due to the shorter month. Of these videos, 99% were watch at YouTube. Each viewer, which totals more than 145 million total, watch an average of 90 videos.

Do you reach your audience through video sources such as YouTube? How do you most effectivly reach this market?